Meet Mina Lou, the favorite online fashion and culture commentator

you welcome in Follow Favoritesa series highlighting NYLON’s favorite content creators and the stories behind some of their most memorable content.

Arriving at a café hidden next to a co-working space in the heart of Chelsea, Mina Le made the entrance quiet. Despite her rush to hold our meeting from a nearby antique shopping convention, she caught my eye—and, it seems, those around us—in an elaborate, crystal-clad ensemble and silky gown. It was as if she had done ‘time travel from the 1930s’.

If you’ve been in an online fashion pit lately, you may already be familiar with the Brooklyn-based content creator, better known as gremlita, for her culture, outspoken fashion on YouTube, and extravagant OOTDs on Instagram and TikTok.

Online, Le has captured the hearts and attention of many, and she did so quickly. But dominating the YouTube charts and TikTok feeds wasn’t always the plan. Before becoming famous on social media, the 25-year-old Vietnamese American was working in a stationery store before quitting due to the sudden pandemic. “I had to go home in Maryland, where my mom lives,” Lu told NYLON magazine while drinking an oatmeal latte. “I didn’t know what to do with my life because I wasn’t sure when things would open up again.”

Now that she’s stuck at home, Le will be taking a deep dive on YouTube to pass the time. “Honestly I wasn’t a huge YouTube viewer until I started making videos again, but I got into a whirlwind of watching those videos where they look at historical accuracy Disney movies.” With her newfound interest, Made it herself Disney Video in 2020To her surprise, this accelerated her career. “Then, I expanded and started dipping my toes into other types of video formats,” she explains. “I was basically doing it for fun at that point, so I didn’t expect YouTube to become a profession at all, but when I started getting these numbers, I was like, ‘Oh my God, I can actually get paid for this. “”

Le is living proof that things do, in fact, fall into place after all – even in the midst of uncertainty. Now with over 1.2 million followers across her social platforms, Le has built a tight-knit community and is just getting started. Now signed with IMG Models and WME, maybe we’ll see the internet star in action and expand into other unexpected industries soon.

Prior to this, Le spoke with NYLON about her experience as a YouTuber, her personal style, and more.

On life before YouTube stardom

“I had a bit of an existential crisis like most people do in their early twenties when you don’t know what you’re going to do. I wanted to be in fashion, which is why I moved to New York after college. I was a fashion trainee and everyone knows this is the worst career I’ve ever had. I was literally Just a mule I carry bags of clothes for fashionistas and bring coffee and other things, like The devil wears Prada Except I’m pretty sure Anne Hathaway’s character gets paid. After I had this experience, I reconsidered being in the fashion industry, so I started switching to film and did documentary training, which was great. But in general, I’ve been trying to figure out what I want to do and where it works for me but unfortunately a lot of entry-level jobs aren’t He. She.”

About the pros and cons of being a content creator

“It’s weird because I had all these issues trying to get into the industry and then all of a sudden, I have this job. I got to a certain level where I get invited to shows and taken very seriously, which is a huge plus for me and I love having a platform. I actually don’t I mind being looked at because I think it’s okay for people to come up to me and say they love my videos.I also love reading what people are saying because I have a lot of clever queens in my comments who bring the speech to new life.

Maybe the downfall is because I’m a content creator, there’s this idea that I have to be producing content constantly and there are moments when I get really tired. For example, I don’t always want to edit this video by the next couple of days when I’m supposed to put a video out, or when we do it two days in advance because the sponsor needs to watch the video earlier. So I think the downside also works for myself. There are a lot of self-imposed deadlines because there’s this psychological horror that if you don’t meet those deadlines, the algorithms will suppress your content and your career will end and you’ll be back dragging bags of clothes all over Fifth Avenue. “

On how to manage your online life permanently

“I’ve hired some video editors, which has definitely helped me take some responsibility for myself. But overall, I’ve been trying to be kinder to myself lately. I know a lot of my concerns aren’t actually realistic, for example, I wouldn’t be irrelevant because I I posted a video two days later than I intended to post, for example. But it’s hard to work for yourself, but I also want to make sure that I love my job and that I hope I never have to work for someone else again. Despite all these issues, I love Being able to take a long lunch break if I want to or take a day off if I have a friend or family member visiting town.There is so much autonomy that companies unfortunately refuse to give their employees, which I think is really annoying.

I’ve also started to separate parts of my apartment where I will be working. I used to work a lot on my bed and now I don’t because I like to think the bed is for sleeping and relaxing, which is something people don’t think about much when they work from home. It’s really important to have a work-life balance and to rearrange your environment to fit your lifestyle.”

About perfecting her distinctive appearance

“It’s definitely been tweaked quite a bit over the years because it’s only in the last couple of years that I’ve become concrete about my style. Before that, I was doing everything, like I was going through an extreme stage, which is what TikTok girls do now, and I also had a street fashion stage. And the Urban Outfitters stage, too.

These days, I’m really into those colorful, patterned socks and the leg and arm warmer trend. I’m also a fan of the low-rise bottoms, which I know I’ll hate because of this extreme polarization. I’ve been loving tulle sheer skirts since loving the Carrie Bradshaw moment. The subversive basics are great, which I don’t think is necessarily my style but it’s very nice to see.

In terms of my wardrobe, I mostly do vintage and consumable shopping, but I also love the little designers because a lot of the big retailers don’t understand how trends work. I love so many designers that there is usually only one person behind the brand for a reason. There is this Chinese designer Renly Su And her stuff is kind of in the same field as designers like Simone Rocha. “

Stay true to yourself as a content creator

“This may be the most cliched thing, but be honest with yourself because there are a lot of people in this industry who will try to shape you and change you into what they think works or what they think you should be, which will end up being horrible for your mental health in the long run. The audience will also realize that you are a certain way and project their ideas to you, so it’s important to have a strong sense of self so you don’t get lost in all this chaos.

You also can’t be hungry for money, as I’ve seen many influencers who have just fallen from grace. For example, I was seeing people who were very interested in sustainability and then came the Fashion Nova check out and then all of a sudden that part of them just wasn’t there.”

Follow Mina Le on InstagramAnd tik tokAnd Youtube